Physical Therapy Marketing - How to Build a Web Presence

Do you need a website for your physical therapy business? 

Learn what you need to be present on web.

Today, any services business needs a website. The first choice for most of the people, when searching for services, is the Internet. Nobody uses the Phone Book to search for a massage place anymore. Everybody looks for services on Internet. If you are not present on the Internet you are missing a lot of clients.
A website is not only a way to be found on Internet, is also a way to make the first contact with your potential clients, make known your mission statement and educate clients. Your website is the most important way of promoting your business.
To start a website is not expensive at all, contrary to a popular belief. Look at this webhost review. The prices are really low as you will see. If you are a technical inclined person any of these webhosting offers come with a free domain name and many choices of Content Management Systems that you can install automatically, (no programming needed). You can install Wordpress or other CMSs. You just need to start building your content.

If you only need a static website, that is also very simple to setup.

Why is a CMS better than a static website? Because it gives you the option to create dynamic content such as online booking and online payment. You can setup so that your new content is automatically posted to your Twitter or Facebook account, and many other things that could potentially pick-up your business.

What to Publish on Your Website

Great Marketing Tools To Have on Your Website

You can integrate online scheduling into your webpage so that people will not have to call in.

• Have a contact form where people can send you emails.
• Post testimonials.
• Educate your clients with massage and wellness related articles. 
• Promote marketing campaigns.
• Present yourself.
• Setup membership with logins for your clients.
• Count the number of visitors.
• Change the look of your website without modifying the content.
• Aggregate related news-feeds content for your visitors.
• Many other dynamic actions, such as serve different pages depending on the landing page or other criteria.
• A video is a very good idea. Think about your video as your first contact with your clients.
• Informative and educational articles, are a very good way to promote your website. If you are talented write an article every so often, you might need quite little more at the beginning. You can always hire someone to write articles for you if you don't have the time or writing is not one of your greatest skills. People and search engines love information.

Social Media for a Massage Business

Facebook and Twitter are good places to interact with your possible clients.
Use Facebook to promote your website and your massage business. Here are some of the best tips and tricks for making Facebook work for you to get new massage clients and to get repeat massage business:

• Create a fan page or profile page.
• Get people to Like your page or become friends with you by giving incentives, such as 5-10% discount. This will build upon your Facebook page and website.
• Connect Facebook to your website and Twitter feed.
• Write often on your Wall. People will not join your fan page unless they know you, or you give them something, such as a discount or useful information. Give discounts on twitter, people will follow you and you will have the option to fill in any gaps in your daily schedule.

Make Your Website Popular

Popularity of Your Website

Get listed with any other local businesses, any local groups, the Chamber of Commerce. This is called link building, and you need this if you want your website to be found on search engines. Other ways to build links is to participate to forum discussions, comment on blogs and share your expertise. There are many benefits gained by discussing on Internet, you get to publish one link every time you participate to a discussion, you establish yourself as an authority, the links you publish will get you additional traffic on your website, more traffic translates into more clients.
The clients for a massage business are local, so build up on local traffic. Don’t try to bring traffic at any cost, you need targeted traffic not just any traffic.
Create profile pages with other massage websites and link to your website. You have a couple of advantages of doing this. Your profile page it's treated as related content and is giving a boost of popularity to your website, this way you get more visitors to your website.

Start Small or Big

How Much Do I need To Spend for My Website?

If you are not comfortable spending any money start with a few free profile pages, on massage websites. A good start is this website, create a massage therapist profile and start writing about your massage business. As a matter of fact, you could run your web presence of of Zujava.
On the other hand, if you can invest a bit, having your own massage or physical therapy website, creates an image to your business, and it is the best way to start.